Hi, I’m Anna. I like to synthesize ideas, fix broken processes, and solve complex problems. With an eye for details, I’m able to spot patterns and connect the same dots in new ways – whether it’s helping teams optimize their processes to communicate smarter, not harder, or listening (really listening) to customers to build products they love.

Thanks to my background in entertainment and immersive tech, I approach all of my work through the lens of storytelling - whether it’s a user journey or a technical workflow. In 2016, I co-founded an immersive audio studio, Noctvrnal, becoming an industry leader in sound design and audio engineering for virtual/augmented reality (XR). There, I had the opportunity to create award-winning XR projects; to receive feedback to continuously iterate on and improve both processes and deliverables; to consult with growing startups and speak at top industry events; and to design and teach three university-level courses on immersive technology.

Thanks to my background as a storyteller and generalist, I was able to make the jump into Product Management at a proptech startup, where I had the opportunity to build B2B and consumer software products. 

In 2022, I shifted my career into climate tech (specifically, EV Charging) so that I could spend this pivotal decade being part of the solution to the most pressing existential problem of our time: climate change. At Ford Pro, I faced complex challenges with IoT devices and hardware-software interoperability, in a budding industry where the rules were still being written. 

While my ideal day involves wearing many hats, I get most excited about emerging technologies, regenerative agriculture, sustainable packaging, and kelp. I am currently seeking my next opportunity at a company where my day to day work aligns with my values.